New charity targets top level support

7 November 2012

Project C has been set-up to support ex-service personnel who are struggling with alcohol or drug addiction and its founders were determined to make an impact from the start. Ian Bradley-Russell explains: “It was ambitious but we wanted a national launch and we wanted it to be the best we could afford, despite our limited resources. We had secured the beautiful Tissington Hall in Derbyshire to stage our event and needed an invitation to reflect the quality of the venue and appeal to our guest list which included the Prime Minister and Prince Harry. We decided to enlist professional marketing expertise and Quiet Storm helped us every step of the way. They lived up to our high expectations and produced a stylish invitation and a top quality brochure to launch our brand. They also filmed the event and edited the footage to give us an excellent marketing tool which we have uploaded to our website.

"We are delighted with the results. We reached our target of 70 guests at the launch and although Prince Harry was unable to attend he has wished us well with the project and asked to be kept informed of our progress.”

“We realised at the start that the people we were inviting get inundated with requests so we wanted to stand out and impress. The design and production quality of the invitations and brochures were excellent. Those who could not attend the launch event were sent a brochure and we also have a PDF version that can be emailed. We have definitely achieved what we set out to do which was to raise awareness of Project C amongst some of the country’s most high profile and influential people. We targeted politicians, local dignitaries and national support groups which work with the Armed Forces. The event went really well and the project is now moving forward.”

The invitation and the 12-page full colour event brochure were designed by Quiet Storm and printed using their in-house digital print facility. This process provides excellent value for money, particularly on low print runs. The brochure included the agenda for the launch and information about the charity. It also included adverts from supporters and related services and these generated revenue to offset the cost of the brochure.

Quiet Storm suggested the idea of capturing the launch event on film as this would give the charity an additional marketing resource.

The aim of Project C is to empower ex-service personnel and help them recover from addiction. The charity offers veterans and their families the opportunity to rebuild their lives following the destructive effects of alcohol and drug misuse.

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