An immediate impact on your business – or your money back!
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Working directly on your business, the workshops provide expert coaching over a three week period turning the knowledge into direct action. It comes as no surprise that when people are coached in small groups and they become responsible for creating the result – the growth of knowledge and true understanding delivers significantly higher returns. Every Business Accelerator Academy delegate receives a comprehensive workbook, a series of DVDs, audio CD's and one to one guidance. It's this combination of knowing > doing > reviewing plus the added support of video's, audio CD's, and 'How to Guides;' combined with personal coaching and group input, which makes our workshops so successful at turning 'knowledge into action'.
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The sales and marketing workshops show you what’s important, explain why, then coach you as you apply the learnings in your business. The Business Accelerator Academy workshops have been designed by international sales trainer John Copeman. Their unique format guarantees an immediate impact on the way you generate enquiries and convert sales. Why is 90 minutes just long enough? Each of the workshops are delivered in 90 minute sessions because Relax - so you can absorb the information more effectively. Absorb - your brain is better able to absorb the volume of information delivered within the time frame - without becoming overloaded! Work - they fit into your working day - and don't consume it! The workshops need to be taken in the order set so you build on what has been learnt and implemented previously, this starts with a 'free sample' so you can see if they are right for you, your people and your business.
The first three workshops are focused upon developing your strategic plan for marketing your business offer, a sales tool to generate enquiries and a process for managing the leads to get maximum sales.
Workshop 1 - ‘Map out your winning plan’ This introductory 90 minute workshop explains why most marketing fails and how you can avoid wasting money and missing opportunities in your sales & marketing. Find out more about the workshop and how to book your place. Learn - do - review The other workshops are fee based and are split over three 90 minute sessions, each 1 week apart, you will have specific processes explained and see examples of where, how and why the techniques demonstrated are successful. Each series of workshops costs £270+vat (that's for all three!) and come with a full money back guarantee if at any stage you feel they are not helping you achieve better results.
Having real life tasks to complete between each session ensures the techniques learnt can be applied directly in your business. This means you will really learn how to transform your sales & marketing. Workshop 2 - Create your enquiry process & management system This helps you to define the simple building blocks for your internal procedures which will enable you to respond to all enquiries with a highly effective approach, to achieve the maximum conversion possible of enquiries into sales. Subjects covered • Finding More Profitable Customers* * DVD's and audio CD's usual retail price £67.95 included in the workshop fee.
Discover the simple tactics used by the most successful companies in business today and learn how they can be applied to your business. Subjects covered • Making the First Sale an Easy Sale* * DVD's and audio CD's usual retail price £67.95 included in the workshop fee.
How to manage your proactive or ‘outbound’ marketing by targeting those who should be buying your product. Then pointing out the price they are paying for not using you through scientifically proven triggers to capture their attention and interest.
Once you have targeted those who need your product, your message must be powerfully delivered using proven psychological triggers which get you noticed. These three workshops will help you understand how to select the right companies to target, create a message which engages them and show you how to create an offer they find irresistible. Once understood, these principles can be applied directly to your existing customer base. Enabling you to target those clients who could buy additional products or services but who currently choose not to. Subjects covered • No Fear Telesales* * DVD's and audio CD's usual retail price £67.95 included in the workshop fee.
Reactive or ‘inbound’ marketing is all about 'right place, right time, right ‘call to action!’ These workshops will help you to make sure those who are looking to purchase what you offer - are able to find you! They help you develop a powerful reason which persuades your prospects to identify themselves.
Significantly increase quality and volume of website generating leads by following basic principles proven to deliver people desperately looking for companies like you. Subjects covered • Winning On The Web* * DVD's and audio CD's usual retail price £67.95 included in the workshop fee.
Workshop 6 - The secrets of exhibition success Getting in front of hundreds of companies who need your products can be incredibly effective if done right – learn how to capitalise on the available opportunities by taking these easy steps. Subjects covered • The Secrets of Exhibition Success* * DVD's and audio CD's usual retail price £67.95 included in the workshop fee.
Sales conversion is about focusing your effort on those most likely to buy, pre-empting the questions, planning the responses and preparing to ‘out-sell’ your competition through an effective sales process.
Never be out sold again by competition with an inferior product but a superior sales process. Learn how to position your product as the obvious choice for the client and their specific needs. Great Sales People aren’t born, they are made. Great sales is about 90% preparation and 10% application. Learning the skills to build rapport, read people’s body language and structure a meeting are key in life, important in business but essential in sales. You can develop these skills with a little understanding and practice. The problem is that the image of a ‘sales person’ is unfairly stereotyped as the slick, slimy, persuasive character, like the snake oil travelling sales person from the westerns. As a result, in most businesses, if you say you are meeting with a sales person it wouldn’t be meant as a compliment. The funny thing is good sales people often solve a problem and don’t appear to sell, they just empower the prospect to buy through presenting the solution they were looking for. Subjects covered • More Effective Sales Presentations* * DVD's and audio CD's usual retail price £67.95 included in the workshop fee.
Retention, loyalty & client development avoiding ‘the attention gap’ and ‘buyers remorse’ to increase ‘cross-sell’ and ‘up-sell’ opportunities through a better understanding of how customers feel about you, your business and your products.
Workshop 8 - How to increase sales & build customer loyalty These workshops will transform the way you manage accounts and Don’t lose customers because they feel you don’t care. In a recent survey, 67% of customers who had recently changed suppliers said Subjects covered • The Fastest Way to Increase Sales* * DVD's and audio CD's usual retail price £67.95 included in the workshop fee.
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